ust put your mind to it, don’t waste money, and tell people what they need to know about your product and service.
In my experience, TIME is one of the greatest factors in successfully marketing: the longer you are out there and the more persistent you are, the better the results.
I prepared the poster below for my son Damian who is busy with the marketing of our guest establishment, Otters’ Haunt, on the Vaal River near Johannesburg, SA. He’s using a variety of tools such as bookings.com and his personal blog. All to the good, except that marketing is not just about being online.
Recently Damian brought a teambuilding group to our place by working his personal contacts. Simple: just ring ’em up and tell them what we have to offer. Nothing matters more than personal contacts, friendliness and helpfulness. Customers who come to you already want to know more and are willing to buy, you just have to give them the information and the service they need to make up their minds.
As a student on a marketing communications course once educated me (I was lecturing!) – “Marketing is all common sense with a dash of politeness”. Right!
HOW TO IMPROVE YOUR ELECTION COVERAGE
Data journalism and multimedia tools boost your stories
Why would any self-respecting journalist need to learn how to cover elections? Surely it’s common sense. Not really, writes course leader GRAEME ADDISON.
Obviously, election reporting should be fair, accurate, not take sides, deal with the issues, watch for evidence of vote tampering, and cover the results objectively. What more could the public ask of the media?
Well, a lot. And with the data journalism tools now available, election reporting can be deepened and made a lot more informative for the average voter. It’s not about statistics and dry charts. It’s really about conveying the essence of each election fight simply, visually and with direct relevance to voter issues in each ward.
Angry protests over the provision of services in health, sanitation, policing, housing, education, roads and much more have shown that citizens are not happy with the way they are being governed.
Original photo: TimesLive
South Africans today face the most challenging municipal elections in the history of this young democracy. Unlike the Parliamentary elections, where there Continue reading
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