Mindmap by Biggerplate, using Mindmeister. This is a good way to unpack the things that need to be done in formulating a strategy.

Here is a typical communication strategy. It takes the form of answer by CHATgpt (an online robot) to the question: “Advise me on setting up a communication strategy”. The formula it offers is a good starting point, but in workshops we would get into practical detail.


Sure, I’d be happy to provide some advice on setting up a ground plan for organizational communication for South African government departments. Here are some steps that you can consider:

  • Identify your key stakeholders: Start by identifying the various stakeholders that your organization needs to communicate with. This could include government officials, employees, customers, suppliers, and the general public.
  • Understand their communication needs: Once you have identified your key stakeholders, you need to understand their communication needs. What type of information do they need? How do they prefer to receive it? What are their concerns and expectations?
  • Develop a communication strategy: Based on your understanding of your stakeholders’ communication needs, you can develop a communication strategy that outlines the goals, objectives, and tactics that will be used to communicate with them.
  • Establish communication channels: Determine the appropriate communication channels for each stakeholder group. For example, government officials may require formal reports, while customers may prefer email or social media.
  • Develop messaging and content: Create messaging and content that is tailored to each stakeholder group and communication channel. Ensure that your messages are clear, concise, and consistent.
  • Monitor and evaluate: Regularly monitor and evaluate your communication efforts to determine their effectiveness. Use feedback from stakeholders to refine your communication strategy and tactics.
  • Train and educate employees: Ensure that all employees are trained and educated on the communication strategy, messaging, and content. Encourage them to communicate effectively with stakeholders and to provide feedback on the communication plan.
  • Overall, the key to successful organizational communication is to be clear, concise, and consistent. By understanding your stakeholders’ needs and developing an effective communication strategy, you can build trust and strengthen relationships with your key audiences.

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