Radio is perfectly positioned to be the ringmaster of social media exchanges within and even well beyond its broadcast footprint area. GRAEME ADDISON offers a bit of theory to back this up.
Radio is limited by being only an audio medium – right? Sure, it’s a ‘theatre of the mind’ but how far does that get you when all trends in journalism and entertainment point to visual media? Radio is instant and soon forgotten, right? It can’t sustain attention and pursue investigative details and data? Dead wrong!
Radio connects many dots. Because of its directness, openness and agility, it can position itself at the heart of social media. It can grab the attention of listeners (rather call them users) and send them to in-depth content via its web pages. With digital radio now on the cards almost everywhere, the transmedia power of radio will take a great leap forward.
And radio is not just sound. Using websites and its own social media channels radio can Continue reading